Jyotika is the Director of Data Science at Placemakr where she leads data intelligence and algorithm development that governs and optimizes operations. Previously, Jyotika was heading the Data Science team at ICX Media where she developed novel solutions that led to the business foundation. Jyotika has invented multiple patents in data science, algorithms and marketing optimization techniques.

Jyotika is passionate about supporting women in STEM. She volunteers as a mentor at Data Science Network in Nigeria, where she participates in mentorship sessions with young Nigerian women aspiring a career in Data Technology. She also serves as a mentor at Women Impact Tech, US, for supporting women in technology, product and engineering.